Rwanda Malaria Communication Strategy 2010-2012
This strategy is part of the Rwandan national initiative intending to significantly reduce malaria morbidity and mortality. The program has behavior change at its foundation, and it requires people to adopt the necessary behaviors to achieve malaria pre-elimination. In order to carry out this work, massive community mobilization is required. The Malaria Unit of the Ministry of Health has developed this Communication Strategy to guide the process of communicating the malaria prevention and treatment behaviors and mobilizing communities, households and individuals to adopt and continuously practice these behaviors. These communication and mobilization activities will be conducted at all levels from national, to provincial, to district and community levels.
In addition to the individual, community and household behaviors, health workers in both facilities and communities must learn better communication and mobilization techniques. This strategy guides the communication work of the health workers as well, so that they are clear about what is expected of them with regard to achieving malaria pre-elimination. The strategy also provides reinforcement of the message that local initiatives are the cornerstone of implementation and health workers should feel confident to use the key messages in ways that are relevant in their catchment areas.