Manual

This poster was created by the Ministry of Health in Rwanda. It is disseminated in Health Centers by the Rwanda Biomedical Center through the Division responsible for ending  eliminating Tuberculosis and Leprosy in Rwanda.

How to Conduct a Program Analysis

A program analysis is the process of looking at an organization’s intended social and behavior change communication (SBCC) program and then identifying enabling and limiting factors to implementing it successfully. A program analysis is used as a planning tool when the program is under development and helps the program team explore various factors that may enhance or constrain the planned SBCC program and then utilizes the findings for program design.

How to Develop a Logic Model

Logic models are program planning tools that define the inputs, outputs, outcomes of a program in order to explain the thinking behind program design and show how specific program activities lead to desired results. Defining inputs, outputs, and outcomes early in program planning ensures a deliberate flow of activity to results. Logic models are visual tools that can help programs create action plans for activities. They also help program implementers see the way in which the individual pieces fit into larger program objectives and goals.

How to Create a Brand Strategy Part 1: Using Audience Insight to Drive Your Brand

Audience insight refers to an understanding of the emotional motivations and needs of the audience. An insight goes beyond descriptive demographic data, such as age, gender or income level, and describes a key piece of information about how the audience feels in relation to a specific product, service or behavior. An audience insight statement is comprised of two fundamental components: A summary of the understanding of the audience’s identified needs, and the key problem they have faced trying to fulfill this need.

How to Create a Brand Strategy Part 2: Developing Positioning for a Branded Product, Service or Behavior

Brand positioning is the identification and promotion of the most important and unique benefit that the product/service/behavior represents in the mind of the audience. It identifies what is unique and compelling about the brand, and how the brand is different from the competition. Positioning helps an SBCC program be perceived in a positive light by the audience. Positioning, however, is ‘behind the scenes.’ While it guides the marketing strategy, it is never explicitly stated in external marketing materials.