Social and Behavior Change Communication

Rwanda Biomedical Center (RBC) is a Rwandan Government Organization affiliated with the Ministry of Health. It implements policies and strategies set forth by the Ministry of Health. RBC seeks to promote quality, affordable and sustainable health care services to the population through innovative and evidence-based interventions and practices guided by ethics and professionalism.

The mission of the Ministry of Health is to provide and continually improve affordable promotive, preventive, curative and rehabilitative health care services of the highest quality, thereby contributing to the reduction of poverty and enhancing the general well-being of the population. The Ministry of Health is responsible for setting policies and strategies for the entire health sector and for monitoring the implementation of these policies and strategies.

Cultivating New Frontiers in Agriculture (CNFA) is an international agricultural development organization that specializes in the design and implementation of sustainable, enterprise-based agricultural initiatives. We work with businesses, foundations, governments, and communities to build customized local and global partnerships that meet the world’s growing demand for food.

Cultivating New Frontiers in Agriculture (CNFA) is an international agricultural development organization that specializes in the design and implementation of sustainable, enterprise-based agricultural initiatives. We work with businesses, foundations, governments, and communities to build customized local and global partnerships that meet the world’s growing demand for food.

Established in Rwanda in 1984, CARE International in Rwanda has over thirty five years’ experience supporting women and girls in Rwanda’s rural communities, while working with the Government to effect lasting change, and strengthening civil society for localized impact.

The Baby Clock is a home- based wall clock including digital alarms, key messages and images to promote optimal complementary feeding practices for children 6 – 24 months.

The clock images start from the center and work outwards depicting the following:

• Center image shows a mother and father sharing child feeding responsibilities and promotes continued breastfeeding.

• Middle images show 7 food groups which are grouped under 3 categories: Body- Building, Energy- Giving and Protective Foods.

Nudging for Nutrition_CF_Uburyo Wagaburira Umwanda W'Amezi 6 - 24

The Feeding Chart is a home- based, poster- sized chart with images of seven food groups, age- appropriate feeding frequency and shared parenting to promote optimal complementary feeding practices for children 6 – 24 months.

The Chart incorporates a self-assessment slider painted red and green for parents and caregivers to indicate which food groups were fed to their child in one day. The Feeding Chart is divided into three sections of images and should be explained to the audience starting from left to right.

Brochure_Uburyo Buboneye bwo Kugaburira Umwana

This brochure is designed and adapted from the national counseling card. All images and key messages are harmonized and tailored to the target audience.

It is meant to be used to promote complementary feeding, particularly meal frequency and diet diversity among HHs with children under 2 years. The brochure also calls out men's (fathers') attention and involvement in the daily child feeding and care, and targets mainly households with children under 5 years.

Poster_Uburyo Buboneye bwo Kugaburira Umwana

This poster is designed and adapted from the national counseling card. All images and key messages are taken from national counseling card, harmonized and tailored to the target audience.

The poster provides the following messages:

--Promotes complementary feeding, particularly meal frequency and diet diversity among HHs with children under 2 years

--Encourages men's (fathers') attention and involvement in the daily child feeding and care

--Targets mainly households with children under 5 years

Isuku yo mu rugo_ Sukura kandi Utunganye Imbuga yawe kugirango Itekane

This poster is meant mainly to promote compound hygiene at the household level.

It calls on the intended audience to create home "safe playspace" at their homes, to keep the compound clean to avoid contact with animal wastes and to live in a separate house with domestic animals so as they prevent their under 5 children from oro-fecal diseases and to adopt handwashing at critical times.

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