How-to Guides

SBC How-to Guides are short guides that provide step-by-step instructions on how to perform core social and behavior change tasks. From formative research through monitoring and evaluation, these guides cover each step of the SBC process, offer useful hints, and include important resources and references. Clicking on any of the links below will take you to the Global Compass.

Materials adaptation is the process of modifying existing social and behavior change communication (SBCC) materials for a different audience, topic or setting. While this involves more than just translating the materials into the local language or modifying the artwork, adapting materials might include adjustments to the cultural context, modifications of the message or updates to the technical information.

A channel mix plan for a social and behavior change communication (SBCC) program is a strategic document that identifies the types of communication channels that best reach the priority audience to deliver the messages and the optimal blend of channels that maximizes reach and effectiveness of the messages. Ultimately, the channel mix selected for the program depends on the communication landscape, audience characteristics, the program’s objectives and messages, reach and intensity, and budget.

A root cause analysis is a process used to identify the primary source of a problem. In social and behavior change communication (SBCC), a root cause analysis is used to examine why there is a difference between the desired state of a health or social issue (vision) and what is happening now (current situation).

A program analysis is the process of looking at an organization’s intended social and behavior change communication (SBCC) program and then identifying enabling and limiting factors to implementing it successfully. A program analysis is used as a planning tool when the program is under development and helps the program team explore various factors that may enhance or constrain the planned SBCC program and then utilizes the findings for program design.

In social and behavior change communication (SBCC), a message is a statement containing key points of information that a program wants to communicate to an audience to encourage behavior change. Message design is the process of connecting insights about the priority audience with key information the audience needs to know in order to make the change the program desires. Successful, well-designed messages are simple, memorable, easily understood, culturally appropriate and meaningful to the audience. Their design stems from a clear creative brief that outlines what the communication intervention aims to achieve.

Service providers play several roles within health systems. Their responsibilities may entail, but often are not limited to, client counseling and care, community mobilization and engagement, and managing supplies and logistics. A provider's ability to perform these tasks effectively may be hindered by barriers within or beyond their immediate sphere of control or influence. A provider’s personal opinions and biases, attitudes and behaviors, capacity and skills, and working conditions may all impact their ability or motivation to deliver quality services. 

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